A well-known luxury watch brand, the Panerai, hailing from the Italian city, Florence was incepted in the year 1860. In the early 1900s, Panerai used to be a manufacturer of technical equipment such as compasses, depth gauges and was a supplier of precision timepieces for the Italian Navy. Until the year 1990's Panerai continued to produce and supply instruments and watches for the defence forces.
The Panerai Luminor is one of the iconic watch collection from the Panerai lineage. The Panerai Luminor collection houses a few of the very classic timepieces. And one of them is the Panerai Luminor 1950. Hailing from a menage of the much-celebrated brand, the Panerai, these Panerai watches beautifully exude the brand's traditions of watchmaking. Being Highly sought-after ones, the Luminor 1950 watches beautifully blend the technicalities of marine watches with modern day design elements.
History of Panerai Luminor 1950
After developing an appreciable reputation with the Italian Navy, Panerai was keen on expanding its business horizons. And soon it made a debut in the commercial market and started manufacturing timepieces for the general public. This transition for Panerai was quite fruitful, as within a short span the brand made a name for itself. It was now well recognized all around the world. Gaining strength from this Panerai diversified to become a research and development operational centre with core competencies in mechanical engineering.
Ever since its launch, Panerai has been making endeavours to hit the market with best and functional watches. Living up to their slogan of "Where ideas come to life” Panerai has left no stone unturned to bring about the best innovations in the watch industry. And certainly, it made a mark for itself by debuting the unmatched timepieces, the Panerai Radiomir and Panerai Luminor.
The Luminor prototype based on the beta ray emitter, tritium, was released in the year 1949. These Panerai Luminor watch models were a great hit during that time. While the brand was consistent on enhancing its collection. In the year 2002, it released the resurrected version of Panerai Luminor watches under the head of Panerai Luminor 1950. These newer versions are the reincarnation of the legendary original models from the 1950s. Initially, these Panerai watches were produced in the limited editions which were exclusively meant for meeting the demands of particular watch admirers. However, what started as an exercise in limited-run became a franchise for the brand. These Panerai watches have helped the brand to span its spectrum from diving watches to the dressier ones. Through these Panerai watches, the brand has tried to stay intact and true to its traditions of watchmaking and this can be well depicted from their shape, size, and dial.
Although the newer Panerai Luminor 1950 distinguishes themselves from the original ones in the terms of material used. The current Panerai Luminor 1950 is comprised of elite materials that ensure a state of the art strength and longevity. The assortment offered by the Panerai Luminor 1950 collection seems to present endless options for watch lovers. The Luminor 1950 line up basically comprises of the various chronographs and diving watch models. The Panerai Luminor 1950 chronographs include 1950 3 Days PAM 320, the Panerai Luminor 1950 Rattrapante PAM 213, and the Panerai Luminor 1950 Flyback PAM 212 models. Whereas the diving timepieces include Panerai Luminor 1950, Panerai Luminor Submersible 1950, and the Panerai Luminor Marina 1950. And the highly admired among these model is the Luminor Submersible 1950. This watch can be readily found in both 44mm and 47mm sizes. Featuring brushed steel with a pop of bright blue in the sub seconds hand at nine o'clock on the dial, these watches are really cool. With large luminous markers and an integrated and matching date display, the dial of this watch is nicely balanced and not too busy. Moreover, to assure you about its longevity in operation the movement powering these watches provide an exceptional power reserve up to 72 hours.
All of these timepieces from Panerai Luminor 1950 series demonstrate an exceptional level of reliability, precision, and timeless design aesthetics.
Well to no doubt, the Panerai Luminor 1950 series has effectively stood the test of time. The Luminor 1950 series is a real feast for the eyes of watch connoisseurs. These Panerai watches are an eternity of the modern luxury watch landscape. With the launch of Panerai Luminor 1950 collection, Panerai has proven that it is capable of adapting and evolving into new roles, to confront new competitors, and to sustain its line. The allure and the rich heritage exuded through these Panerai watches are going to rule the present as well coming eras.
So, when are you buying your Panerai watches? Let your wrists flaunt the best of the time. Add the luxury to your collection without burning a hole in your pocket as the Panerai has got an economical choice for you.
History of Panerai
The journey of Panerai watches began from a tiny watch shop opened by Giovanni Panerai in 1860 at Ponte Alle Grazie in Florence. This small venture later developed into the legendary company Officine Panerai, as we all know it today.
Later in 1890, Giovanni's talented grandson, Guido Panerai took over the possession of the business and relocated it to the Piazza San Giovanni. Tracing its roots back to Italian Navy, in the early 1900s, Panerai used to be a producer of mechanical instruments such as compasses, depth gauges. It was the Italian Navy's long-term supplier for various nautical, signal, and measurement instruments. In 1936 Panerai landed itself on another shore as it received a contract from the Italian Navy to develop professional diving watches. Since the Panerai was new to the arena of watches, it turned to the Swiss company Rolex, which was already at the forefront of the industry at that time.
And finally, By 1938, Panerai in cooperation with Rolex was successful in producing diving watches known as Panerai Radiomir. It was a waterproof watch with a diameter of 47-millimeters.
To make the watch compatible so that this Panerai dive watch can be accompanied on all stealth missions underwater, patented phosphor based on radium was used in the manufacturing of its Radiomir dial. While at the time of Radiomir production people were not aware of the use of the most active radioactive substance in their manufacturing. However, the production of this Radiomir watch series was very low since the timepieces were not meant for being sold in the consumer market. But Panerai was determined to target the civilian public as well, so in 1993 Officine Panerai took a historic step. It hit the market with its first collection meant for the civilian public. The models that were released consisted of three limited-edition watches: the Panerai Luminor, the Panerai Luminor Marina and the Panerai Mare Nostrum. Inspired by the historic models created for the commandos of the Italian Navy, these Panerai watches quickly became desirable objects for the common masses as well as for the ardent watch lovers.
The story of the Panerai Luminor
The first Panerai Luminor was launched in the 1950s, which was followed by the release of many other models as well. The early released model of Panerai Luminor 1950 guaranteed an eight-day power reserve and used a tritium-based luminous substance on the dial and hands. But the fate of Panerai Luminor had something very good waiting ahead. In the 1990s the actor Sylvester Stallone saw the Panerai Luminor Submersible in a shop window while filming on location in Rome and was drawn away by the imposing character of the military watch, which fit perfectly with his on-screen persona. In return for the unsolicited exposure, a solid friendship has developed between Sly and the brand. Shortly afterward, a new Panerai Luminor model made its debut, bearing the movie title and the actor’s nickname: the Luminor Daylight Slytech.
In 1997, Officine Panerai saw a new dawn - the Richemont Group (then known as the Vendôme Group) acquired it. Under the new leadership, the entire military production branch of the company was shut. A year later, Panerai presented the first collection of public watches. Large, functional, military watches coupled with pure Italian design sparked an overwhelming response from the Panerai fan club. The luxury of Panerai grew out of its heritage and the purposefulness of each feature. Panerai watches were not about the latest fashion, they were designed to work in specific conditions. Now they were no more a military watch, they were a blend of ruggedness and enchanting looks. The next coming years had something very different planned out for the Officine Panerai. In the year 2006, the brand's strong association with the sea took a more recreational turn. Officine Panerai bought and restored Eilean a 1936 Bermudan ketch sailing boat built in Scotland. Three years of restoration ensured to bring her back to her original splendor and she now competes in vintage yacht races around the world.
The headquarters of the company are still in Italy, but the production has now been shifted to Switzerland. Angelo Bonati, CEO since 1997, sees no conflict whatsoever in making luxury watches with a profound Italian soul and past, beating to a Swiss heart. Practically since the last two decades, Officine Panerai has continued to stay on course, true to the quintessential with the iconic designs of its star models - the Panerai Radiomir and the Panerai Luminor.
Without any doubts, Officine Panerai remains among one of the most recognizable and appreciated sports watches with its distinctive designs and an enthralling history. The Officine Panerai in its full range of models offers advanced functions with the elegant look which makes it a must to add choice to everyone's wishlist. And hence living up to their motto they have definitely made ideas come to life with their exquisite range of collection.